Social media marketing is one of the most important digital marketing channels. Social media marketing uses social media platforms to create awareness about the product. Digital Marketing uses online and offline channels to promote products to the customer.
At the end of this course the participants will be able to:
Will be able to optimize your ads for increased conversions and engagement.
Describe the field of social and digital marketing communication and explain the characteristics of successful campaigns.
While social media marketing relies on social media channels, digital marketing covers more of the digital medium and even the offline world extending to SMS, radio, and TV.
Digital and Social Media Specialists
Choose the right channels
Establish a posting schedule
Public Relations Officers and Managers
Internal Communications Practitioners
Professionals Wanting to Improve Communications in their areas of responsibility
An overview of the social media and digital marketing mix
The role of promotion in Social and digital marketing
The elements of the promotion mix
Ad posting
Personal selling
Public relationship
Sales promotion
Steps in creating an advertising campaign
Situational analysis
Social and Digiting Marketing s objectives
Social and Digiting Marketing message objectives
Social and Digiting Marketing strategies
Social and Digiting Marketing budget
Marketing communications media scheduling
Marketing communication implementation, monitoring, and control
This program provides an introduction to finance and accounting for those who have no prior knowledge of this business area. It is designed to train the participants to support operational and financial processes. Those attending this course will gain a clear understanding of the essential terminology of finance and accounting. They will also learn the principles and techniques of accounting systems through practical examples and exercises.
The overall aim of the program is to ensure that those who attend will be able to perform more effectively and efficiently within the workplace.
Document control and record management should play an important role in identity and access management by protecting sensitive documents from exposure to the wrong parties. They should also support simplified access when needed by allowing authorized parties to quickly search, find, and retrieve archived and active documents. This course provides a strong understanding of the concepts of Document Control and Records Management and develops the requirements to help Document Controllers, Records Managers, and other staff improve the control of critical documents across the organization. Using best practice and time-proven methodologies and techniques, the course enables participants to understand and implement key document control methods and improvement plans, and to understand the impact of wider information management issues and challenges.
Organizations typically start using electronic document management systems to transform paper-based operations after reaching an internal tipping point in which customer response times become too slow, departments don’t have enough bandwidth to solve recurring process bottlenecks, paper archiving becomes too costly or large-scale regulatory risks are exposed during a data breach or compliance fines.
For organizations that have defined but resource-intensive business processes, EDMS is an ideal fit. Document management helps organizations across industries sidestep this busy work entirely by eliminating manual document maintenance, reclaiming valuable staff time, and boosting the bottom-line.
The best leaders thoroughly understand themselves. Time and time again, research has shown that self-awareness and self-direction are two essential factors in leadership effectiveness. As leaders gain a better sense of themselves and a clearer plan to self-actualization.
Mastering the inter-related skills of communication, negotiation, and presentation is the key to success both for individuals building their careers and for the organizations in which they work. Drawing on classical learning, psycho-linguistic research, and ideas associated with NLP and Emotional Intelligence, this highly interactive and hands-on program helps participants explore and practice the principles and techniques they need to be effective communicators, negotiators, and presenters. Most importantly, it focuses on helping them apply these skills in the workplace as part of a process of continuous learning.