We are currently seeing a lot of high-profile controversies in business. Such incidents make it difficult for firms to carry out their operations, maintain effective communication, and protect their good name and reputation. The foundation of corporate communication is the idea that effective, sustainable communication is crucial to the success of businesses. The theories, methods, and viewpoints of corporate and organizational communication are introduced and discussed in this course to help participants advance their careers as communicators with the practical knowledge needed to handle challenging situations involving complex communication in contemporary organizations, both internally and externally.
At the end of this course, participants will be able to:
What is corporate communication?
Utilize a variety of methods and equipment to put in place a successful corporate communication campaign.
Plan and carry out internal and external business communication strategies.
Recognize and use corporate communication specialties.
Utilize corporate communication when creating new organizational structures.
Adapt to the many internal communication channels available.
Managers, supervisors, and officers with experience in public relations, as well as staff members looking to gain a thorough understanding of corporate communication. This training will also be helpful to other key workers whose jobs depend on relationships and interactions with people inside and outside the firm, particularly in the fields of branding, CSR, and the media.
Definition of corporate communication
Define and explore the concept and history of corporate communication
Differentiation between vision, mission, and objectives
Corporate communication in a changing environment
The new media landscape: challenges and opportunities
Stakeholder management and communication
Stakeholder engagement
Definitions of Corporate Identity
Branding
Reputation
Importance of corporate identity and reputation
Aligning identity, image, and reputation
Corporate communication strategy and strategic planning
Global aspects of corporate communication
A high and low-context culture
Cross-cultural aspects of audiences
Planning and executing communication programs and campaigns
Research, measurement, and evaluation
Measuring corporate reputation
Theories on measuring the effects of communication
Media relations
Journalism and news outlets
Detect what constitutes news
The various effects of news coverage on corporate communication
Employee communication and organizational identification
New media, new communication
Benefits and challenges of using social media
Issues management
Communication in times of crisis
Leadership and change communication
Effective leadership communication
Corporate social responsibility (CSR) and community relations
Participants will learn about the field of communication for development in this course (C4D). In order to encourage participation and engagement with kids, families, communities, and networks for positive social and behavioral change in both development and humanitarian contexts, C4D is an evidence-based strategy that makes use of a variety of communication tools, channels, and approaches. It incorporates knowledge and ideas from social, behavioral, and communication sciences.
In order to meet these new challenges and take advantage of chances for innovation to bring about behavior and social change, participants in this three-day course will need new and improved communication competencies.
Too often company executives and professionals spend most of their time fixing day-to-day problems. They react to problems, rather than focusing on what they would like the company to be and then on making it happen. This program focuses on changing the way we think from reacting (responding to day-to-day problems, fixing and repairing) to developing plans for what we want to have happened and then implementing the plans.
A document management system is a computer system used to track and store electronic documents. It is usually also capable of keeping track of the different versions modified by different users. The term has some overlap with the concepts of content management systems. It is often viewed as a component of enterprise content management systems and related to digital asset management, document imaging, workflow systems, and records management systems. This course shows you how to deal with papers in an electronic way to get rid of the papers hard copy which takes a lot of space and time
This course will help you define and implement the vision you have for yourself, your team, and your organization. Working from an initial understanding of your own capabilities, motivators, and resources, it will build an action plan for moving you and those around you towards a shared perception of the future, able to respond to an ever-changing world.
We all operate in an increasingly complex commercial and professional environment that requires us to negotiate on a daily basis not only with customers, clients, suppliers and contractors but also with managers, fellow employees, and colleagues within our own organization.
When did you last stop to think about how you work at work – and whether the way you work could be changed to help you be more successful? The Business Brain Train Seminar provides a thoroughly enjoyable environment for you to explore these questions. It shows how to make yourself more effective using mind mapping; teaches techniques for faster, more effective reading, and shows how to use memory systems to remember information. It examines techniques for idea generation, creativity and problem solving; planning; time management; and inter-personal communication skills (including making a speech and how to improve meetings. It focuses on the core skills required for success in any enterprise.