This course demonstrates how engaging with senior teams and building line manager capability connects employees with organizational goals. Improving engagement correlates with improving performance.
This course is designed to tune-up and strengthen participants’ understanding of, and skills in, various aspects of internal communications and employee engagement, as well as to bring examples of best practices from diverse organizations.
The current environment is dominated by management efforts to ensure that all levels of employees respond to significant changes in their internal and external environments. In this context, the ability to harness internal communications and engage employees is a pre-requisite of successful organizational transformation, that is, a transformation that reflects and effectively deals with the complex impacts of shifting economic, social, and demographic realities.
At the end of this course the participants will be able to:
Learn how to identify critical criteria that assist you in formulating a successful internal communications strategy.
Acquire the necessary tools and techniques to assess your current internal communications processes.
Tailor your messages to ensure they get noticed by your target groups.
Gain insight into proven, best practice models that provide a basis for improving your existing internal communications processes.
Adopt effective methods to continuously improve your communications strategy.
Explore how employees can become brand ambassadors.
Articulate how internal communications and employee engagement impact on organizational success.
Discuss different communication styles and responsibilities.
Create effective internal communications strategies that support organizational objectives.
Professionals interested in maximizing internal communications in their companies
Employees from Department Heads and HR Directors to Internal Communications Managers and PR Managers
This course is for everyone interested in engaging their employees and creating an ambassadorial workforce.
What is Internal Communications and Employee Engagement:
Definitions, principles, and linkages.
Issues and drivers of public sector internal communications and employee engagement.
Understanding and using "impact mapping" to drive internal communications.
Key issues and challenges in internal communications and employee engagement.
Exercise: Internal Communications and Employee Engagement Organizational Health Quiz Approaches to Internal Communications and Employee Engagement:
Addressing diverse internal communications and engagement needs.
From “corporate” to “HR” to “change” to “crisis communications”.
Different communications flows and applications.
Tools and Techniques for Effective Internal Communications and Employee Engagement:
What works.
What doesn't work?
How do we find out?
Integrating internal communications and employee engagement.
Internal social media engagement.
Do's and don'ts of internal communications research, monitoring, and evaluation.
Storytelling That Helps People Remember Messages:
Power of stories in the workplace.
Developing memorable stories people love to hear.
Bringing stories to life.
Communicating an unfolding story.
Multicultural Audiences – Creating Cohesion in Multicultural Teams
Misunderstandings & confusion when English is a second language.
Overcoming distrust & antagonism.
Dealing with different work ethics, hierarchies, sensitivities, expectations.
Other issues – corruption, the pace of change, legislation & regulation, time zones.
Effective Evaluation That Demonstrates Value With Minimal Resources:
Aligning objectives to organizational goals.
Methodologies and their practical application.
Structuring & presenting recommendations.
Using internal communications can be used to support organizational mission, vision, values, and business objectives.
Integrated Strategic Approach to Internal Communications and Employee Engagement:
Linkages to organizational strategies and business plans.
Internal versus external communications.
Building an internal communications strategy and action plan.
Developing Trust and Personal Credibility with Leaders:
Ensuring your views are heard.
Helping leaders value internal communications.
Helping line managers become more effective communicators.
Multicultural Audiences – Creating Cohesion in Multicultural Teams
Misunderstandings & confusion when English is a second language.
Overcoming distrust & antagonism.
Dealing with different work ethics, hierarchies, sensitivities, expectations.
Other issues – corruption, the pace of change, legislation & regulation, time zone.
Empowering Employees Through Social Media:
Ensuring your views are heard.
Helping leaders value internal communications.
Helping line managers become more effective communicators.
Communication and storytelling to win employees’ commitment to change and a sense of belonging.
Corporate social responsibility (CSR) is a management concept whereby companies integrate social and environmental concerns into their business operations and interactions with their stakeholders. CSR has been considered an efficient marketing tool for gaining the competitive advantages a company needs in order to be on top in the context of the current hyper-competitive environment.
You will learn vital skills for managing and creating content in this course. To help you establish a social media presence, you'll learn how to craft compelling social media posts and how to develop a powerful brand. Additionally, you'll discover how to create an ongoing procedure for handling your content. A content calendar should be created, postings should be managed and moderated, data should be analyzed for insights and iteration, and post effectiveness should be increased.
Are you under pressure from an ever-growing task list, conflicting demands and constantly changing priorities? Productive working practices are valuable skills in today’s work environment. Competition is intense and companies need people who can organize their time effectively, collaborate with others to achieve goals, and who constantly strive to better meet customer and stakeholder needs.
This popular course will support you to develop practices and techniques to manage this pressure proactively, allowing you to meet deadlines and deliver against your objectives. You will also develop skills in working well with others to ensure success.
The 5-Day Mini MBA is a unique distillation of the skills that need to be acquired in order to be considered successful in modern business. Not everyone is able to devote a year or two of their time to studying for a Masters in Business Administration, but in an age of rapid change in a highly competitive environment, it is crucial to have a thorough understanding of the issues involved in the smooth and successful running of a business. The 5 Day Mini MBA Leadership & Management Masterclass is a highly intensive training course covering all the usual subjects associated with an MBA. In 5 days, a delegate will learn what normally takes a year of full-time study. The Mini MBA course is designed to provide delegates with comprehensive knowledge of fundamental, proven strategies taught as both an academic and practical exercise. As a result, the course will provide a comprehensive understanding of the skills and knowledge that will be required for any person to further develop their business knowledge and skills and even to prepare them for actual formal study for an MBA. The course is designed to be delivered either as an “In House” class for an organization’s directors and senior management or as a public class where delegates from a number of companies can learn both from the course and from one another and exchange ideas and best practice.
Large capital-intensive projects in the oil and gas industries require substantial - and mostly risky - investments in the acquisition, exploration, and subsequent operation and maintenance of new organizational assets.
The decision of whether or not to invest in new capital projects in the oil and gas industry starts with critical decisions during the exploration phase of new development or the expansion of an existing field. The decision-making tools used to analyze project risk under conditions of uncertainty will help companies to determine the probability of success or loss and will drive the decision to develop or abandon the well.
Crisis management is concerned with responding to, managing, and recovering from an unforeseen event. Risk management is concerned with identifying, assessing, and mitigating any activity or event that could cause harm to the business. Risks can be strategic or operational in nature. A business continuity plan (BCP) is a process that outlines the potential impact of disaster situations on business operations. It creates policies that respond to various situations to ensure a business is able to recover quickly after a crisis.