This Marketing Communications and Brand Management training course provides participants with an understanding of the concepts of marketing communications and branding activities at a practical level. The focus is primarily on enhancing the skills and knowledge needed to coordinate communication activities and manage campaigns. Some theories and strategic issues are covered to provide a relevant context to practice.
Explain the role and win support for marketing communications from more senior executives
Advice on how to create an effective plan tailored to their organization and stakeholders and using relevant tools and media
Plan and deliver advertising, sales promotion, public relations, and direct marketing campaigns that achieve their objectives
Manage marketing communication and brand support activities using both offline and online media
Evaluate the effectiveness of communication tools using appropriate criteria such as cost and credibility
All those who have the responsibility for developing and managing marketing communications and brand support activities within their organizations
The communications process
How audiences process information and make decisions
Establishing and maintaining successful stakeholder relationships
Above and below the line activities
Ethics, responsibility, and codes of practice
Understanding global audiences and communication challenges
How and when to use the tools: advertising, sales promotion, public relations, direct marketing, personal selling
Choosing between the different mediums: broadcast, print, outdoor, digital, social media, in-store
Co-ordinating and integrating marketing communication activities
Insights into media planning and buying
Developing effective messages using the different types of appeals
Creating content audiences pay attention to and understand
Selecting between the different marketing communication strategies
Frameworks for planning communication activities
Developing advertising and sales promotion campaigns
Developing public relations and direct marketing campaigns
Finances: forecasting expenditure and allocating budgets
Metrics and evaluating the effectiveness of communication activities
Elements of a brand: logo block, strapline, typefaces, typography, colors, tone of voice, photographic style, grids
A-Z steps for building a brand: researching markets, finding a niche, putting your culture and identity into words, creating the brand manual, explaining the brand to different audiences, keeping your brand alive
More complex branding decisions: naming families, positioning, extensions, multi-branding, repositioning
The people aspects: finding champions to keep you on-brand, persuading customers to pledge loyalty to your brand, defending against internal and external threats
Best practice branding case studies
Putting it all together: developing a marketing communications plan tailored to your organization and stakeholders
Identifying and setting priorities for implementation
Winning support from key internal personnel for implementation
Personal coaching: presenting the challenges you will face implementing your plan, for feedback and support
Developing a personal action plan based on your strengths and areas for development identified during this program
We all operate in an increasingly complex commercial and professional environment that requires us to negotiate on a daily basis not only with customers, clients, suppliers and contractor, but also with managers, fellow employees and colleagues within our own organisation.
‘Mastering Negotiation Skills’ is a five-day course designed to explain the negotiation process in detail and demonstrate how to use it effectively, giving delegates the negotiation skills and strategies they need to succeed in today’s challenging commercial environment.
The ability to negotiate effectively and manage conflict is one of the most valuable skill sets we can develop within our organization. Not only does developing these skills allow us to negotiate better deals by creating and then claiming value, but it also enables us to manage teams more expertly, interact more constructively with colleagues and manage conflict effectively.
This course provides both a comprehensive strategic analysis of the negotiation process as well as the essential tools for planning and managing every negotiation. Delegates will learn to negotiate excellent outcomes both externally with suppliers, contractors, and customers but also internally within your organization between colleagues, departments, and managers.
One of the major keys to success in the business world is being able to apply “discipline” to your life and actions! This is the key to developing personal effectiveness and professional excellence.
This training course will provide professionals with the knowledge, skills, and attitudes required to manage and lead teams and organizations before, during, and after a crisis or emergency. All leaders are sooner or later confronted with the need to lead and manage their team or organization during a crisis or emergency. The leadership skills and competencies that are required in these demanding circumstances are much more challenging for the leader than normal everyday leadership. This course will also cover the basics of the COVID 19 Virus currently impacting the world. Most of our lives are a combination of work, family, and community involvement. A pandemic can affect all of these areas. Being informed and knowing what to do during a pandemic can help minimize the impact.
This course is designed for IT professionals who are looking to take on the role of Chief Information Security Officer (CISO) in an organization. The course will cover key concepts and skills in information security, including risk management, security governance, incident response, and compliance.
A five-day course on the practical aspects of piping and pipeline design, integrity, maintenance, and repair. The participants will obtain an in-depth understanding of the ASME B31 code rules and API standards, their technical basis, and practical application to field conditions.