Event Management is a course that focuses on the planning, coordination, and organization of events for individuals and groups. Its students will learn about analyzing, marketing, planning, and tactics in business administration. Many people with a creative and organized attitude find Event Management to be a rewarding professional path. Without relying on companies to hire them, one can successfully run their event planning services or business. Event managers are frequently recruited in other countries to design and manage concerts, fashion shows, festivals, weddings, and other events.
At the end of this course the participants will be able to:
Help students to gain a general understanding of "event management"
Familiarize yourself with the management skills and strategies essential for successful event planning, promotion, execution, and evaluation.
Gain knowledge of the role and purpose(s) of special events in the organization.
Learn how to design successful special events using the tools and strategies that are required.
Acquire the information and skills necessary to plan, implement, and run unique events
Acquire the skills and information needed to evaluate the quality and success of special events
This course is designed for professionals involved in public relations, event management, business etiquette and protocol activities.
The modern events industry; categories, sizes and scopes of events.
Events as projects, adapting project management techniques.
Event stakeholders.
Event creation, the “five Ws”, feasibility, the “WOW factor”, themes.
The event manager's roles and obligations, as well as the talents, abilities, and expertise required
Make-up and personnel teams, as well as creative teams, are part of the event teams.
Managing a variety of people and teams on a short-term basis.
Interpersonal communication abilities, decision-making abilities, and time management abilities
The concept and goal of the event, as well as the vision and mission statements.
Setting SMART goals, and doing a SWOT analysis.
Lead time, event dates, influencing circumstances, and venue concerns.
Event action plans, a business plan for the event, and event documentation
Financial projections and forecasts, budget development, and budgetary control
Entry and entrance fees, sponsorship, merchandise sales, and concessions are all sources of revenue.
Items that are commonly used to cover the costs of an event.
Final accounts, accounting and control, and financial planning
What sponsorship involves, benefits sponsors seek
Identifying, contacting, and negotiating with possible sponsors.
Sponsorship packages: common features, pricing considerations, and associated expenses
Proposals, documents, agreements, or contracts for sponsorship; ongoing relationships with sponsors.
Location, dimensions, surroundings, facilities, dates, and availability are all basic and crucial elements in venue selection and suitability.
Prices and terms, rental agreements, conditions, booking.
Site visits, non-traditional venues.
Organizing supplies, services, equipment, and furnishings for events, as well as food and refreshments.
Main, core, secondary, support, and ancillary activities.
Multiple and concurrent activities, Gantt charts, and timing and sequencing of event activities,
Contingency plans.
Production of printed programmes.
Responsibilities under the law, copyright, licences and permits, sanctioning, performing rights, disability issues.
Features of legally binding contracts and agreements.
Quotations for supplies of goods and services, purchase orders.
Insurance cover, claims, indemnity.
Identifying the resources required; planning logistics to enable the smooth flow of resources, materials, people, access, and egress.
Equipment and services should be placed safely, and sanitary facilities should be available.
Information, safety, welfare signage, emergencies, and site/venue maps
Litter and waste management
Risk assessments, risk management, and accident prevention
Crowd control, crowd dangers, queue management, and the usage of barriers and fencing
Planning and procedures for incidents and emergencies, safe evacuation, and show stops.
Hazards associated with transportation and electricity
Promotional campaigns to raise public awareness of an event.
Market research and strategy, SMART marketing objectives, and the marketing mix
Printed materials, media advertising, online advertisements, websites, and viral marketing are all examples of marketing tactics.
Evaluation and reports following the event, as well as audience research.
Reasons for starting events businesses, finding a niche, deciding types of events to focus on, and the right business unit.
Working from home with a business idea and funding.
Client retention, social media, websites, recommendations, and goodwill
Because supervisory levels are the link between the executive and senior management levels, achieving the organization's objectives, increasing productivity and overall performance of the organization, affects the effectiveness and efficiency of supervisors' performance.
And because of the skills of supervisors in any organization in need of continuous development, and to acquire advanced tools and methods that reflect on the deepening of these skills and activate their role in motivating individuals working, and push them to commit to the goals of the organization.
You need this conference to learn about supervisory skills and advanced methods, to be able to play an effective and supervisory role in your organization.
In every organization, care is taken to manage risks, by seeking to eliminate those that can be removed, and reducing and managing the remainder. Part of this process involves developing robust contracts which apportion risk equitably and include a structure of indemnities with contractors, supported by a comprehensive insurance regime. In addition, it is important that contract personnel understand contractual risks and what insurance can (and cannot) do to remove the financial consequences of such risk; always remembering that insurance only mitigates the effect of risk, it does not make the risk itself go away.
A truth about life is our interdependence. Everything we accomplish within an organization is through the efforts of people working together. In spite of our technological advances, our competitive advantage lies in our ability to work effectively with other people.
This course is designed to provide leaders and professionals with a set of transformational tools and techniques to help them maximize their own and their team’s creative potential in a strategic context. Its starting-point is self-discovery: participants will work on the inside first and then focus outwards to impact on the world of business.
A company plan gives the entire organization a vision and a course to follow. All employees inside a corporation must have distinct objectives and adhere to the organization's direction or mission. This vision can be provided by a strategy, which also keeps people from losing sight of the objectives of their organization.
Inspirational leadership is a highly creative and intrinsically interpersonal activity to which people positively respond. As a leadership style, it demands that leaders employ their strengths with effect, where behaviors and values are paramount and where trust is established. This structured program seeks to explore the personal traits that make leaders inspirational in the context of their organization's strategy and culture. It offers a learning experience in which tools and techniques are employed to build leadership capability and a strategic response to the challenges of the role.