This program provides the Public Relations and Service Department Managers the essential skills to create goodwill for your products, services, and ideals. It aims to assist you to do an effective job of building the Image of your Organization or department. It discusses the art and techniques for effective public relations (Image Building). Image building is discussed as an essential planned activity: including PR deliverables, Tasks, Resources, and Strategy Options. Program content includes: Analysis & Definition of PR Issues, Developing Action Plans, Communication & Implementation, and, monitoring and evaluation of outcomes.
At the end of this course the participants will be able to:
Examine the role of Communications/PR in the 21st Century Organisation
Explore the range of communications techniques and tools available
Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
Learn how to write a clear PR/Communications brief
Plan communications activity to meet client need
Learn how to develop an electronic PR/Communications Centre
Develop crisis media management techniques
Develop media interview techniques
Develop personal communications effectiveness
PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.
Introduction and welcome
Goal setting for the program
The role of Communications and PR in the organization
What does top management want?
Assessing your PR environment
The range of media and channels
Personal goal-setting for the program
Communications models: implications for practice
Psychological themes and construction in practice
A problem-solving approach to PR
Taking and interpreting communication briefs
The art of influence and persuasion
Listening and emotional intelligence
Organizational transparency and communications
Choosing channels – matching media to tasks and stakeholders
This course provides a comprehensive and practical analysis of Money Laundering schemes, Anti-Money Laundering legislation, and counter-measure techniques and implementation. Participants will learn to understand the complexities associated with the prevention and the protection of their organizations. They will cover different types of schemes, the methods available to prove income, what records are required, how to analyze them, and how to identify leads.
Regulatory and public pressure is mounting for companies to improve their impact on the environment. This training course helps your personnel develop the skills and knowledge to achieve your environmental objectives.
No matter your industry, a systematic approach to environmental management is vital to protect your reputation in today’s business world. Implementing an Environmental Management System (EMS) such as ISO 14001 enables you to effectively respond to growing regulatory and public scrutiny, improve energy and waste management efficiency and cut operating expenses.
This training course will provide a comprehensive overview of Islamic finance with a specific focus on liquidity management instruments. The course will cover the principles of Islamic finance and how they apply to the management of liquidity. Participants will learn about the different types of Islamic finance instruments used to manage liquidity and the practical considerations involved in their implementation.
Alliances in business are a natural route for development – but not all contracting relationships can truly be seen as alliances. A good, trusting and open relationship is essential for a long-term and successful alliance – and this needs to be practiced by the negotiators involved. Negotiation is inevitably at the heart of every process to achieve what you want, whether in an agreement, bargaining for an item, or closing a deal. At the end of each negotiation, the goal is to seek a win/win outcome – an essential characteristic of long-lasting alliances. This course provides an essential framework for effective negotiation — which will be vital for building and exploiting an alliance - from building the relationship, critical thinking to prioritize goals
This training aimed at developing, strengthening, and understanding the crucial role played by the supplier in delivering customer satisfaction through an effective supply chain. Participants will learn how to evaluate the performance of both potential and current suppliers. Assess the factors that comprise an effective tender and conduct effective negotiations that bring long term value to the organization.
This training course provides deep knowledge of corrosion and focuses on the examination and identification of metallurgical problems that occur in process units and methods of monitoring and damage reduction.
The equipment costs are a considerable part of the investment in the petrochemical and water industry, and for long-distance, large-diameter pipelines, they can become prohibitively high if the corrosivity of the fluid necessitates the use of corrosion-resistant alloys instead of carbon steel. Better understanding and control of the corrosion of carbon steel can increase its application range and therefore have a large economic impact.
Corrosion Control is an essential requirement in Oil & Gas activities. It utilizes the application of engineering principles and procedures to minimize corrosion to an acceptable level by the most economical method. It is rarely practical or economical to eliminate corrosion completely and in practice, one or more of the following methods would be applied.
Corrosion monitoring provides an early warning that damaging processes or conditions exist which may result in corrosion-induced failures. Moreover, it indicates the correlation of changes in process parameters and their effect on system corrosion. Corrosion Monitoring is essential to evaluate the service life of pipelines and to detect when would be the nearest replacement/shutdown