In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining a competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation to product and sales and marketing.
This course will provide you with a fundamental understanding of how to develop new products and services, as well as providing a useful set of tools and techniques to help you achieve your goals.
At the end of this course the participants will be able to:
Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
Identify a variety of launch success factors that will improve launch process planning and execution.
Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
Prepare product launch checklists and budgets to overcome roadblocks and smoothen the launch process.
All staff concerned with their organization’s growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning. This program is worth 25 NASBA CPEs.
NPD Definitions and Challenges.
NPD Objectives and Critical Success Factors.
NPD Reasons for Success and Failures.
NPD as a Key Marketing Strategy.
Assessing Commercial Viability.
Idea Generation and Screening.
Concept Development and Testing.
Marketing Strategy.
Business Analysis.
Product Development.
Test Marketing.
Commercialization.
Life Cycle Stages.
Product Life Cycle Strategies.
The Phase-Gate Process: Structuring the NPL.
The Boston Consulting Group Growth Matrix.
The Product Market Expansion Grid (A Portfolio Planning tool).
Things to Consider Prior to Product Launch.
The Launch Hurdles.
Planning Your Media Schedule and Costs.
Selecting the Launch Team.
Preparing the Product Launch Checklist and Toolkits.
Product Launch Strategies.
Preparing the Press Kit Checklist.
Product Launch Marketing Budget Toolkit.
Preparing the Press Release.
The Product Launch Plan.
Product Overview Document.
SWOT Analysis, Graphic Chart, and the Creative Plan.
Sustained public relations campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organization.
This powerful program takes a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver, and evaluate campaigns using the full range of PR media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program.
The program has been designed to be interactive with several case studies and group exercises. A modular approach will take the delegates through the four stages of Crisis Management - Preparation, Planning, Response, and Recovery. Participative lectures will involve the use of PowerPoint, handout material, work manual with all instructor notes and slides, examples of best practice, and appropriate video/DVD material. The use of flip-charts, syndicate workshops, and reporting back sessions will encourage a fully participative and enjoyable event.
This is a comprehensive career development program intended for those seeking job-related skills in Inspection of Process Industry units for Maintenance, Operational Condition, Corrosion, Safety, Quality Assurance, and Quality Control.
In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining a competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation to product and sales and marketing.