Data analysis in a market research project is the stage when qualitative data, quantitative data, or a mixture of both, is brought together and scrutinized in order to draw conclusions based on the data,
Provide the trainees with the necessary knowledge and information on the most important macroeconomic and social data and indicators, and the skills of analyzing the economic and social data and methods of presenting it.
Explain the types, sources, and divisions of economic data at the level of the economy or sector, how to obtain it from its various sources, the methods for collecting this data, and the mechanism for tabulating it.
Apply a logical step-by-step process to produce a sound marketing plan
Devise a marketing plan that builds on marketing audit findings
Organizations and the General Statistics Department.
Department of preparing the annual report in those institutions, and department of economic and social studies.
Central banking departments, studies, and planning departments in government institutions, banking and non-banking institutions, and Arab investment promotion organizations.
General Managers
Marketing Managers
Statistical learning and decision-making.
Scope and functions
Competitive pressures changing the world
The process of determining the viability of a new service or product through research conducted directly with potential customers.
Business management.
Conduct market research and collect customer data
Descriptive, diagnostic, predictive, and prescriptive.
Technical statistics with inaccurate information.
Optimization techniques with inaccurate information
Market research techniques include surveys, interviews, focus groups, and customer observation
Primary market research that can be either in-depth or as simple as asking a question.
Simulation tools and big data and sampling.
Time series analysis.
Chromatography is a biophysical technique that can be used for qualitative or quantitative analysis to separate, identify, and purify components of mixtures.
Marketing message testing
Market segmentation
Product development
Prescriptive data analytics
Finance and econometrics with high-frequency data.
Data mining applications for the tourism industry.
Corporate social responsibility (CSR) is a management concept whereby companies integrate social and environmental concerns into their business operations and interactions with their stakeholders. CSR has been considered an efficient marketing tool for gaining the competitive advantages a company needs in order to be on top in the context of the current hyper-competitive environment.
You will learn vital skills for managing and creating content in this course. To help you establish a social media presence, you'll learn how to craft compelling social media posts and how to develop a powerful brand. Additionally, you'll discover how to create an ongoing procedure for handling your content. A content calendar should be created, postings should be managed and moderated, data should be analyzed for insights and iteration, and post effectiveness should be increased.
Are you under pressure from an ever-growing task list, conflicting demands and constantly changing priorities? Productive working practices are valuable skills in today’s work environment. Competition is intense and companies need people who can organize their time effectively, collaborate with others to achieve goals, and who constantly strive to better meet customer and stakeholder needs.
This popular course will support you to develop practices and techniques to manage this pressure proactively, allowing you to meet deadlines and deliver against your objectives. You will also develop skills in working well with others to ensure success.
The 5-Day Mini MBA is a unique distillation of the skills that need to be acquired in order to be considered successful in modern business. Not everyone is able to devote a year or two of their time to studying for a Masters in Business Administration, but in an age of rapid change in a highly competitive environment, it is crucial to have a thorough understanding of the issues involved in the smooth and successful running of a business. The 5 Day Mini MBA Leadership & Management Masterclass is a highly intensive training course covering all the usual subjects associated with an MBA. In 5 days, a delegate will learn what normally takes a year of full-time study. The Mini MBA course is designed to provide delegates with comprehensive knowledge of fundamental, proven strategies taught as both an academic and practical exercise. As a result, the course will provide a comprehensive understanding of the skills and knowledge that will be required for any person to further develop their business knowledge and skills and even to prepare them for actual formal study for an MBA. The course is designed to be delivered either as an “In House” class for an organization’s directors and senior management or as a public class where delegates from a number of companies can learn both from the course and from one another and exchange ideas and best practice.
Large capital-intensive projects in the oil and gas industries require substantial - and mostly risky - investments in the acquisition, exploration, and subsequent operation and maintenance of new organizational assets.
The decision of whether or not to invest in new capital projects in the oil and gas industry starts with critical decisions during the exploration phase of new development or the expansion of an existing field. The decision-making tools used to analyze project risk under conditions of uncertainty will help companies to determine the probability of success or loss and will drive the decision to develop or abandon the well.
Crisis management is concerned with responding to, managing, and recovering from an unforeseen event. Risk management is concerned with identifying, assessing, and mitigating any activity or event that could cause harm to the business. Risks can be strategic or operational in nature. A business continuity plan (BCP) is a process that outlines the potential impact of disaster situations on business operations. It creates policies that respond to various situations to ensure a business is able to recover quickly after a crisis.