Advertising and marketing communications’ are the art and business of developing and communicating messages that provide consumers with information about products, services, and ideas. Marketing communications are exciting, creative, demanding, rewarding, and challenging. This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.
Describe the field of marketing communication and explain the characteristics of successful campaigns (offline and online).
Optimize visibility of brand or company image by exercising well-rounded knowledge of event concepts and strategies.
Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses.
Apply the insights and skills needed to manage special marketing communications issues and create successful solutions.
Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment
Professionals in marketing, communication, advertising, public relations, human resources, sales, and business development who need practical, up-to-date knowledge of marketing strategy and techniques. The course is aimed at all types of organizations such as large corporations, government agencies, small businesses, and nonprofit entities.
An overview of the marketing mix
The role of promotion in marketing
The elements of the promotion mix
Advertising
Personal selling
Public relations
Sales promotion
Promotion mix strategies across the Product Life Cycle (PLC)
Creating an event concept
Key elements of event design
Event planning and execution
Aligning event elements with a company or brand identity
Creating an event check-list
Marketing communications objectives
Characteristics of a successful campaign
Steps in creating an advertising campaign
A typical IMC plan template:
Situational analysis
SWOT analysis
Marketing communications objectives
Marketing communications message objectives
Marketing communications strategies
Marketing communications mix
Marketing communications budget
Marketing communications media scheduling
Marketing communication implementation, monitoring, and control
The role of the advertising agency
Typical full-service agency organization
What to ask from the advertising agency
Team workshop: launching a full MARCOM campaign
Assessing the brand’s strengths and weaknesses
Identifying a clear positioning
Identifying the target market
Selecting a consistent message
Evaluating different creative briefs
Agreeing on the final strategic copy
Traditional versus digital marketing
Some digital marketing tools
Facebook
Twitter
LinkedIn
Google plus
Email marketing
Mobile marketing
Pay per click marketing
Preparing and managing a digital marketing campaign
Website analytics: measuring the effectiveness of digital marketing
This course gives essential and in-depth practical techniques that will enable you to excel in your workplace. In this course, you will learn multi-disciplinary best practices such as how to be a better business writer and a master communicator
Over time important business documents, such as letters, contracts, or project documentation, can reach significant volumes and take up precious and expensive storage space. Moreover manually searching for relevant data can consume an untold amount of employees’ time. this course helps organizations to save on facility costs, reduce working hours, and significantly speed up business processes by converting business documents into digital records that can be electronically archived, efficiently managed, and easily accessed.
You can learn the skills you need to help a company implement, manage, and maintain a disaster recovery plan by taking a Disaster Recovery Manager training course. You will also receive a comprehensive understanding of best practices for disaster recovery during this training course.
You can take the exam and submit an application for a "Certified Disaster Recovery Manager" credential once you have mastered all the principles required for Disaster Recovery procedures. You can prove that you have the professional skills and practical knowledge necessary to implement and manage disaster recovery processes in a business by having a disaster recovery manager certificate.
In this course, participants will be sensitized to the recent trends in public relations and develop their skills to carry out contemporary roles and practice of public relations and to identify the structure of the optimal organization and responsibilities of employees of the public relations departments, planning and follow-up work in public relations departments, develop and motivate the performance of employees, planning and organizing a ceremony of reception and bidding Visitors and VIPs, develop effective communication with customers and employees, how to arrange concerts, seminars, and banquets.
This program is concerned with the development of the skills and abilities of the Public Relations Manager. Therefore, the program offers a set of training and concepts necessary to build constructive relationships inside and outside the institution based on scientific bases in building this relationship and planning it and study the extent of the institution's place in the hearts of employees on the one hand and the surrounding community. The program is concerned with providing the man of communication skills and effective communication with others as one of the elements of building relationships and what are the means to improve the internal structure of the institution and the network of formal and informal relations.
The program also provides the trainee with the skills required to make presentations and to negotiate partnerships with relevant institutions through meetings, presentations and cooperation, and partnership agreements.
All businesses in the current environment need a competitive edge. This can be gained through innovative and exciting products and services, or effective and efficient world-class employees. Top performing organizations are passionate about their most valuable resource - their staff. To maintain their high standards a large proportion of their time and energy is spent on continuous professional development, not only of their employees but of their business. This course investigates the tried and trusted management processes, procedures, and methodology used by many blue-chip companies. They use the tools to develop high levels of performance from their staff. This in turn ensures the future and reputation of their companies through innovative development, service, and evaluation. This course offers participants practical solutions to work-related issues.
Implementing an anti-bribery management system (ABMS) based on ISO 37001 has a number of advantages, including helping the organization avoid or reduce the costs, risks, and damage of being involved in bribery, fostering trust and confidence, encouraging due diligence and morally righteous business practices, etc. You must have the knowledge and abilities necessary to establish, implement, manage, maintain, and continuously enhance an ABMS in order to reap these benefits for your firm. The ISO 37001 Lead Implementer training course is where you should be for that. The training program aims to give participants a thorough understanding of ISO 37001 requirements as well as the best methods and techniques for setting up and maintaining the management system.