Communications and PR are at the heart of the business performance. Modern methods, tools, and channels have greatly increased its power. This lively and challenging program is focused on developing skills and competence to practice effectively in today’s organizational environment.
At the end of this course the participants will be able to:
Examine the role of Communications/PR in the 21st Century Organisation
Explore the range of communications techniques and tools available
Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
Learn how to write a clear PR/Communications brief
Plan communications activity to meet client need
Learn how to develop an electronic PR/Communications Centre
Develop crisis media management techniques
Develop media interview techniques
Develop personal communications effectiveness
PR Managers, PR Executives & PR Officers
Public Affairs Professionals
Marketing Professionals
Branding, Product & Marketing Managers
Communications professionals who want to update their professional skillset
Introduction and welcome
Goal setting for the program
The role of Communications PR in the organization
The range of media and channels
A problem-solving approach to PR
Personal goal-setting for the program
Communications models: implications for practice
Psychological themes and construction in practice
The art of influence and persuasion
Ethics and communications
Organizational transparency and communications
Taking and interpreting communication briefs
Managing stakeholder relations
Managing government relations
Choosing channels - matching media to tasks and stakeholders
Writing and editing a newsletter, newspaper or magazine
Writing for the web
Organizing events and exhibitions
Improving the power of communications in the organization
Social media marketing is one of the most important digital marketing channels. Social media marketing uses social media platforms to create awareness about the product. Digital Marketing uses online and offline channels to promote products to the customer.
We all operate in an increasingly complex commercial and professional environment that requires us to negotiate on a daily basis not only with customers, clients, suppliers and contractors but also with managers, fellow employees, and colleagues within our own organization.
The key to any successful operation lies in the effective management of risks; the ability to seize opportunities, minimize threats, and optimize results. However, risk management is too often treated as a reactive process, or worse, not done at all. In this Operations Risk Management and Mitigation training course, you’ll work through the proactive approach to both sides of risk: threats and opportunities. The approach applies a proven six-step methodology of risk planning through identification, analysis, and control.
Maintaining a high level of productivity in today's successful businesses takes work and continuous learning in a variety of management skills and techniques. To be successful in daily work tasks, knowledge, and skills in management techniques must be learned, practiced, and implemented. People in all types of organizations find themselves needing to find more productive methods of planning work and tasks, setting appropriate goals, using good interpersonal skills, and using effective means of making decisions. A focus on using productive practices allows for effective and efficient management of work and making changes in the organization.
The ASME Plant Inspector Level 1 training course provides the fundamental principles of the inspection, assessment, and management of fixed pressure equipment. The content of the course is delivered in a systematic manner, from the inspection planning process to inspection practices and evaluation of the associated equipment. It is aimed at the upstream and downstream Petrochemical industry but is equally relevant to stakeholders from other sectors that utilize pressure equipment.
This intensive course covers the in-service inspection methodologies and requirements for piping, pressure vessels, and above ground storage tanks.