Event Management is a course that focuses on the planning, coordination, and organization of events for individuals and groups. Its students will learn about analyzing, marketing, planning, and tactics in business administration. Many people with a creative and organized attitude find Event Management to be a rewarding professional path. Without relying on companies to hire them, one can successfully run their event planning services or business. Event managers are frequently recruited in other countries to design and manage concerts, fashion shows, festivals, weddings, and other events.
At the end of this course the participants will be able to:
Help students to gain a general understanding of "event management"
Familiarize yourself with the management skills and strategies essential for successful event planning, promotion, execution, and evaluation.
Gain knowledge of the role and purpose(s) of special events in the organization.
Learn how to design successful special events using the tools and strategies that are required.
Acquire the information and skills necessary to plan, implement, and run unique events
Acquire the skills and information needed to evaluate the quality and success of special events
This course is designed for professionals involved in public relations, event management, business etiquette and protocol activities.
The modern events industry; categories, sizes and scopes of events.
Events as projects, adapting project management techniques.
Event stakeholders.
Event creation, the “five Ws”, feasibility, the “WOW factor”, themes.
The event manager's roles and obligations, as well as the talents, abilities, and expertise required
Make-up and personnel teams, as well as creative teams, are part of the event teams.
Managing a variety of people and teams on a short-term basis.
Interpersonal communication abilities, decision-making abilities, and time management abilities
The concept and goal of the event, as well as the vision and mission statements.
Setting SMART goals, and doing a SWOT analysis.
Lead time, event dates, influencing circumstances, and venue concerns.
Event action plans, a business plan for the event, and event documentation
Financial projections and forecasts, budget development, and budgetary control
Entry and entrance fees, sponsorship, merchandise sales, and concessions are all sources of revenue.
Items that are commonly used to cover the costs of an event.
Final accounts, accounting and control, and financial planning
What sponsorship involves, benefits sponsors seek
Identifying, contacting, and negotiating with possible sponsors.
Sponsorship packages: common features, pricing considerations, and associated expenses
Proposals, documents, agreements, or contracts for sponsorship; ongoing relationships with sponsors.
Location, dimensions, surroundings, facilities, dates, and availability are all basic and crucial elements in venue selection and suitability.
Prices and terms, rental agreements, conditions, booking.
Site visits, non-traditional venues.
Organizing supplies, services, equipment, and furnishings for events, as well as food and refreshments.
Main, core, secondary, support, and ancillary activities.
Multiple and concurrent activities, Gantt charts, and timing and sequencing of event activities,
Contingency plans.
Production of printed programmes.
Responsibilities under the law, copyright, licences and permits, sanctioning, performing rights, disability issues.
Features of legally binding contracts and agreements.
Quotations for supplies of goods and services, purchase orders.
Insurance cover, claims, indemnity.
Identifying the resources required; planning logistics to enable the smooth flow of resources, materials, people, access, and egress.
Equipment and services should be placed safely, and sanitary facilities should be available.
Information, safety, welfare signage, emergencies, and site/venue maps
Litter and waste management
Risk assessments, risk management, and accident prevention
Crowd control, crowd dangers, queue management, and the usage of barriers and fencing
Planning and procedures for incidents and emergencies, safe evacuation, and show stops.
Hazards associated with transportation and electricity
Promotional campaigns to raise public awareness of an event.
Market research and strategy, SMART marketing objectives, and the marketing mix
Printed materials, media advertising, online advertisements, websites, and viral marketing are all examples of marketing tactics.
Evaluation and reports following the event, as well as audience research.
Reasons for starting events businesses, finding a niche, deciding types of events to focus on, and the right business unit.
Working from home with a business idea and funding.
Client retention, social media, websites, recommendations, and goodwill
Corporate social responsibility (CSR) is a management concept whereby companies integrate social and environmental concerns into their business operations and interactions with their stakeholders. CSR has been considered an efficient marketing tool for gaining the competitive advantages a company needs in order to be on top in the context of the current hyper-competitive environment.
You will learn vital skills for managing and creating content in this course. To help you establish a social media presence, you'll learn how to craft compelling social media posts and how to develop a powerful brand. Additionally, you'll discover how to create an ongoing procedure for handling your content. A content calendar should be created, postings should be managed and moderated, data should be analyzed for insights and iteration, and post effectiveness should be increased.
Are you under pressure from an ever-growing task list, conflicting demands and constantly changing priorities? Productive working practices are valuable skills in today’s work environment. Competition is intense and companies need people who can organize their time effectively, collaborate with others to achieve goals, and who constantly strive to better meet customer and stakeholder needs.
This popular course will support you to develop practices and techniques to manage this pressure proactively, allowing you to meet deadlines and deliver against your objectives. You will also develop skills in working well with others to ensure success.
The 5-Day Mini MBA is a unique distillation of the skills that need to be acquired in order to be considered successful in modern business. Not everyone is able to devote a year or two of their time to studying for a Masters in Business Administration, but in an age of rapid change in a highly competitive environment, it is crucial to have a thorough understanding of the issues involved in the smooth and successful running of a business. The 5 Day Mini MBA Leadership & Management Masterclass is a highly intensive training course covering all the usual subjects associated with an MBA. In 5 days, a delegate will learn what normally takes a year of full-time study. The Mini MBA course is designed to provide delegates with comprehensive knowledge of fundamental, proven strategies taught as both an academic and practical exercise. As a result, the course will provide a comprehensive understanding of the skills and knowledge that will be required for any person to further develop their business knowledge and skills and even to prepare them for actual formal study for an MBA. The course is designed to be delivered either as an “In House” class for an organization’s directors and senior management or as a public class where delegates from a number of companies can learn both from the course and from one another and exchange ideas and best practice.
Large capital-intensive projects in the oil and gas industries require substantial - and mostly risky - investments in the acquisition, exploration, and subsequent operation and maintenance of new organizational assets.
The decision of whether or not to invest in new capital projects in the oil and gas industry starts with critical decisions during the exploration phase of new development or the expansion of an existing field. The decision-making tools used to analyze project risk under conditions of uncertainty will help companies to determine the probability of success or loss and will drive the decision to develop or abandon the well.
Crisis management is concerned with responding to, managing, and recovering from an unforeseen event. Risk management is concerned with identifying, assessing, and mitigating any activity or event that could cause harm to the business. Risks can be strategic or operational in nature. A business continuity plan (BCP) is a process that outlines the potential impact of disaster situations on business operations. It creates policies that respond to various situations to ensure a business is able to recover quickly after a crisis.