In the world of international business, public relations affect all types of large and small organizations locally and internationally, whatever type of business, whether commercial, non-commercial, charitable, or public sector. In this course, we direct those who enter or aspire to enter international public relations The necessary and modern methods to create a successful public relations campaign.
At the end of this course the participants will be able to:
Explain how to behave correctly in both business and social situations
Describe how to interact and communicate effectively with different types of guests
Demonstrate appropriate personal and professional conduct
Plan VIP visits and formal occasions while executing the role of the ideal host
Apply proper communication etiquette
Implement different variations in protocol and etiquette from different cultures, nations, and regions
Personnel officers
Public relations professionals
Events organizers
Personal assistants
Employees in the hospitality business and all those whose position requires dealing and interacting with important persons in both government and private sectors.
The overall picture and general impression.
The reflective image.
The current image and the required.
The multiple and common image.
Knowledge and understanding.
Accept the situation.
Sympathy.
Ethical aspects.
Moral Behavior in the Oxford English Dictionary.
Charter of Practice and Institute of Public Relations (IPR).
Law and settlement of reputation.
Contracts and Commercial Fraud.
Copyright law or authorship.
The effectiveness of the law and continuity.
Ownership and transfer of copyrights.
Literary rights and licensing of work copies.
The right to deal with the employer and provide thanks.
Public relations consulting firms.
Some international media organizations or The National press agency.
The Independent Television contactor association.
Reasons for hiring an international consulting firm for public relations.
Public relations consultants association (PRCA).
Types of consulting companies.
Advantages of using an international public relations consulting firm.
Disadvantages of using a consulting firm.
Evaluate the situation.
determining the goal.
Select the audience.
Choice of means.
Program Evaluation.
Budgets.
What is Crisis Management?
How to adapt to the crisis?
Evaluation with maximum objectivity.
Planning and preparation.
Training and modification of the plan.
The end of the crisis and the PR team.
Commander and the public.
Opportunities for media coverage by the media.
Use of documentary material.
UNITEL and World News Service (UNS).
Information Network (Local International) Opportunities and Risks.
Email and how to deal with it.
The art of designing and preparing media materials.
Designing public relations pages on international information networks.
The art of public opinion and media by email.
Preparation of databases on international public relations.
The nature of human beings and their human needs.
Reception skills and etiquette.
VIP styles.
Skills in preparing and drafting invitations and preparing for meetings and seminars.
VIP visits.
A practical laboratory in the management of international public relations.
Because supervisory levels are the link between the executive and senior management levels, achieving the organization's objectives, increasing productivity and overall performance of the organization, affects the effectiveness and efficiency of supervisors' performance.
And because of the skills of supervisors in any organization in need of continuous development, and to acquire advanced tools and methods that reflect on the deepening of these skills and activate their role in motivating individuals working, and push them to commit to the goals of the organization.
You need this conference to learn about supervisory skills and advanced methods, to be able to play an effective and supervisory role in your organization.
We often hear record-breaking athletes say; I owe it to my coach; That’s because however talented they are, athletes need a coach to improve their performance and competitiveness. Likewise, Companies and Organizations need to create a culture where coaching and feedback occur as a routine part of each day. Towards this strategic end. This innovative and motivating course, explains a structured approach to coaching which is effective whether a professional is working with a recruit or seeking improvement from an experienced player. Being less of a boss and more of a coach is fundamental to modern management. Urging people to do better won’t work unless they know how to do it better. Good coaching builds trust and a collaborative climate between professionals and teams.
Managing an office has become an increasingly sophisticated and complex job. The increased demand for speed and accuracy, knowledge of new technology and an increasingly diverse workforce bring challenges and also opportunities for growth. This dynamic and in-depth course explores some of the more advanced skills which can help an office manager to work more confidently, creatively, and effectively
The program has been designed to be interactive with several case studies and group exercises. A modular approach will take the delegates through the four stages of Crisis Management - Preparation, Planning, Response, and Recovery. Participative lectures will involve the use of PowerPoint, handout material, work manual with all instructor notes and slides, examples of best practice, and appropriate video/DVD material. The use of flip-charts, syndicate workshops, and reporting back sessions will encourage a fully participative and enjoyable event.
This course will provide participants with in-depth knowledge and practical skills to plan, deliver and monitor IT/cybersecurity to internal and external clients encompassing a complete, conjoined set of disciplines in the areas of IT policies, Security-Operational-Run-Book, security/penetration testing, ethical hacking, and black hat hacking.
It will also cover WiFi security, Website security, human factors, cyber forensics, cybersecurity team management, Secure Operations Center (SOC), and Computer Security Incident Response Team (CSIRT) infrastructures.
As part of the course, participants will conduct a risk assessment of two different deployments based on the ISO27001 to identify any direct, or indirect threats, security exposures, or potentials for vulnerabilities. Participants will also respond to an example of security incident and identify the best practices which could be applied to secure their own organization and associated assets. All participants will be given copies of Run Books to deal with cyber extortions, Distributed Denial of Service (DDoS/DoS), and forensic investigations.