In the world of international business, public relations affect all types of large and small organizations locally and internationally, whatever type of business, whether commercial, non-commercial, charitable, or public sector. In this course, we direct those who enter or aspire to enter international public relations The necessary and modern methods to create a successful public relations campaign.
At the end of this course the participants will be able to:
Explain how to behave correctly in both business and social situations
Describe how to interact and communicate effectively with different types of guests
Demonstrate appropriate personal and professional conduct
Plan VIP visits and formal occasions while executing the role of the ideal host
Apply proper communication etiquette
Implement different variations in protocol and etiquette from different cultures, nations, and regions
Personnel officers
Public relations professionals
Events organizers
Personal assistants
Employees in the hospitality business and all those whose position requires dealing and interacting with important persons in both government and private sectors.
The overall picture and general impression.
The reflective image.
The current image and the required.
The multiple and common image.
Knowledge and understanding.
Accept the situation.
Sympathy.
Ethical aspects.
Moral Behavior in the Oxford English Dictionary.
Charter of Practice and Institute of Public Relations (IPR).
Law and settlement of reputation.
Contracts and Commercial Fraud.
Copyright law or authorship.
The effectiveness of the law and continuity.
Ownership and transfer of copyrights.
Literary rights and licensing of work copies.
The right to deal with the employer and provide thanks.
Public relations consulting firms.
Some international media organizations or The National press agency.
The Independent Television contactor association.
Reasons for hiring an international consulting firm for public relations.
Public relations consultants association (PRCA).
Types of consulting companies.
Advantages of using an international public relations consulting firm.
Disadvantages of using a consulting firm.
Evaluate the situation.
determining the goal.
Select the audience.
Choice of means.
Program Evaluation.
Budgets.
What is Crisis Management?
How to adapt to the crisis?
Evaluation with maximum objectivity.
Planning and preparation.
Training and modification of the plan.
The end of the crisis and the PR team.
Commander and the public.
Opportunities for media coverage by the media.
Use of documentary material.
UNITEL and World News Service (UNS).
Information Network (Local International) Opportunities and Risks.
Email and how to deal with it.
The art of designing and preparing media materials.
Designing public relations pages on international information networks.
The art of public opinion and media by email.
Preparation of databases on international public relations.
The nature of human beings and their human needs.
Reception skills and etiquette.
VIP styles.
Skills in preparing and drafting invitations and preparing for meetings and seminars.
VIP visits.
A practical laboratory in the management of international public relations.
Corporate social responsibility (CSR) is a management concept whereby companies integrate social and environmental concerns into their business operations and interactions with their stakeholders. CSR has been considered an efficient marketing tool for gaining the competitive advantages a company needs in order to be on top in the context of the current hyper-competitive environment.
You will learn vital skills for managing and creating content in this course. To help you establish a social media presence, you'll learn how to craft compelling social media posts and how to develop a powerful brand. Additionally, you'll discover how to create an ongoing procedure for handling your content. A content calendar should be created, postings should be managed and moderated, data should be analyzed for insights and iteration, and post effectiveness should be increased.
Are you under pressure from an ever-growing task list, conflicting demands and constantly changing priorities? Productive working practices are valuable skills in today’s work environment. Competition is intense and companies need people who can organize their time effectively, collaborate with others to achieve goals, and who constantly strive to better meet customer and stakeholder needs.
This popular course will support you to develop practices and techniques to manage this pressure proactively, allowing you to meet deadlines and deliver against your objectives. You will also develop skills in working well with others to ensure success.
The 5-Day Mini MBA is a unique distillation of the skills that need to be acquired in order to be considered successful in modern business. Not everyone is able to devote a year or two of their time to studying for a Masters in Business Administration, but in an age of rapid change in a highly competitive environment, it is crucial to have a thorough understanding of the issues involved in the smooth and successful running of a business. The 5 Day Mini MBA Leadership & Management Masterclass is a highly intensive training course covering all the usual subjects associated with an MBA. In 5 days, a delegate will learn what normally takes a year of full-time study. The Mini MBA course is designed to provide delegates with comprehensive knowledge of fundamental, proven strategies taught as both an academic and practical exercise. As a result, the course will provide a comprehensive understanding of the skills and knowledge that will be required for any person to further develop their business knowledge and skills and even to prepare them for actual formal study for an MBA. The course is designed to be delivered either as an “In House” class for an organization’s directors and senior management or as a public class where delegates from a number of companies can learn both from the course and from one another and exchange ideas and best practice.
Large capital-intensive projects in the oil and gas industries require substantial - and mostly risky - investments in the acquisition, exploration, and subsequent operation and maintenance of new organizational assets.
The decision of whether or not to invest in new capital projects in the oil and gas industry starts with critical decisions during the exploration phase of new development or the expansion of an existing field. The decision-making tools used to analyze project risk under conditions of uncertainty will help companies to determine the probability of success or loss and will drive the decision to develop or abandon the well.
Crisis management is concerned with responding to, managing, and recovering from an unforeseen event. Risk management is concerned with identifying, assessing, and mitigating any activity or event that could cause harm to the business. Risks can be strategic or operational in nature. A business continuity plan (BCP) is a process that outlines the potential impact of disaster situations on business operations. It creates policies that respond to various situations to ensure a business is able to recover quickly after a crisis.