In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining a competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation to product and sales and marketing.
This course will provide you with a fundamental understanding of how to develop new products and services, as well as providing a useful set of tools and techniques to help you achieve your goals.
At the end of this course the participants will be able to:
Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
Identify a variety of launch success factors that will improve launch process planning and execution.
Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
Prepare product launch checklists and budgets to overcome roadblocks and smoothen the launch process.
All staff concerned with their organization’s growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning. This program is worth 25 NASBA CPEs.
NPD Definitions and Challenges.
NPD Objectives and Critical Success Factors.
NPD Reasons for Success and Failures.
NPD as a Key Marketing Strategy.
Assessing Commercial Viability.
Idea Generation and Screening.
Concept Development and Testing.
Marketing Strategy.
Business Analysis.
Product Development.
Test Marketing.
Commercialization.
Life Cycle Stages.
Product Life Cycle Strategies.
The Phase-Gate Process: Structuring the NPL.
The Boston Consulting Group Growth Matrix.
The Product Market Expansion Grid (A Portfolio Planning tool).
Things to Consider Prior to Product Launch.
The Launch Hurdles.
Planning Your Media Schedule and Costs.
Selecting the Launch Team.
Preparing the Product Launch Checklist and Toolkits.
Product Launch Strategies.
Preparing the Press Kit Checklist.
Product Launch Marketing Budget Toolkit.
Preparing the Press Release.
The Product Launch Plan.
Product Overview Document.
SWOT Analysis, Graphic Chart, and the Creative Plan.
We all operate in an increasingly complex commercial and professional environment that requires us to negotiate on a daily basis not only with customers, clients, suppliers and contractor, but also with managers, fellow employees and colleagues within our own organisation.
‘Mastering Negotiation Skills’ is a five-day course designed to explain the negotiation process in detail and demonstrate how to use it effectively, giving delegates the negotiation skills and strategies they need to succeed in today’s challenging commercial environment.
The ability to negotiate effectively and manage conflict is one of the most valuable skill sets we can develop within our organization. Not only does developing these skills allow us to negotiate better deals by creating and then claiming value, but it also enables us to manage teams more expertly, interact more constructively with colleagues and manage conflict effectively.
This course provides both a comprehensive strategic analysis of the negotiation process as well as the essential tools for planning and managing every negotiation. Delegates will learn to negotiate excellent outcomes both externally with suppliers, contractors, and customers but also internally within your organization between colleagues, departments, and managers.
One of the major keys to success in the business world is being able to apply “discipline” to your life and actions! This is the key to developing personal effectiveness and professional excellence.
This training course will provide professionals with the knowledge, skills, and attitudes required to manage and lead teams and organizations before, during, and after a crisis or emergency. All leaders are sooner or later confronted with the need to lead and manage their team or organization during a crisis or emergency. The leadership skills and competencies that are required in these demanding circumstances are much more challenging for the leader than normal everyday leadership. This course will also cover the basics of the COVID 19 Virus currently impacting the world. Most of our lives are a combination of work, family, and community involvement. A pandemic can affect all of these areas. Being informed and knowing what to do during a pandemic can help minimize the impact.
This course is designed for IT professionals who are looking to take on the role of Chief Information Security Officer (CISO) in an organization. The course will cover key concepts and skills in information security, including risk management, security governance, incident response, and compliance.
A five-day course on the practical aspects of piping and pipeline design, integrity, maintenance, and repair. The participants will obtain an in-depth understanding of the ASME B31 code rules and API standards, their technical basis, and practical application to field conditions.