The Diplomacy of Protocol, Etiquette, and Events Management

In TRANSCEND we are delighted to offer this training proposal about "The Diplomacy
of Protocol, Etiquette and Event Management", a high-performing protocol officer must
be a good facilitator, negotiator, researcher, conversationalist, networker, and event
organizer. He/she can communicate clearly, analyze and report on situations, remain
calm under pressure, treat people with respect and dignity, and multi-task when
representing his organization in cross-cultural settings.
This course enables you to boost your personal and interpersonal skills when you
represent your organization nationally and internationally.
Training will take place at a superb location in Dubai – UAE, the training hall is fully-
equipped with audio and video technology for full-time sessions

By the end of this course, you will be able to demonstrate the following skills, knowledge, and behaviors.

  • Conducting quantitative and qualitative research, analyzing results, drawing conclusions, and making recommendations
  • Building relationships with and between others based on trust and respect
  • Asking good questions, listening to answers, checking understanding, and reframing.
  • Drafting diplomatic documents, including letters of introduction, event invitations, briefings, and emails.
  • Reading and understanding complex and technical diplomatic documents, summarizing, and explaining key points
  • Structuring presentations so key points are understood and remembered.
  • Creating and delivering events that support a positive reputation for the organization

Participants will return to their organizations able to fulfill the responsibilities of a protocol office, including

  • Ability to detect potential issues and conflicts, plus advices on how to respond.
  • Building solid relationships with external stakeholders, both individuals and organizations.
  • Delivering formal and informal events for diplomats and country leaders that strengthen relationships with other countries and organizations.
  • Supporting public relations and reputation management activities.
  • Managing protocol processes and procedures to guarantee efficiency and effectiveness.

The participants will have the opportunity to hear and discuss the latest protocols and diplomacy strategies, as well as enhance their skills in:

  • Investigating, analyzing data, planning, drawing conclusions, making recommendations, post-event evaluation and presenting findings to the top management.
  • Verbal and written communication via face-to-face, phone, email, and social media.
  • Administrative functions, including arranging travel, visas, receptions, and accommodation.

  • Creating conditions for beneficial relations and business to develop
  • Showing respect, building trust, and facilitating decision-making at the executive level.
  • Developing successful long-term cooperation between national and global organizations or bilateral relations.
  • Creating a safe environment for relationships to flourish
  • Ensuring representatives follow the international rules for conduct and procedures in formal situations.

  • Conducting research and advising executives and leaders
  • Facilitating relationships between organizations and governments
  • Managing events and issues
  • Public relations and reputation management
  • Administering travel, visas, and accommodation

  • Active listening – accurate note-taking and minutes, questioning skills, and feedback.
  • Reading, understanding, and analyzing complex or technical literature
  • Writing letters of introduction, briefings, and invitations.
  • Responding to letters and emails.
  • Speaking skills, conversations, and presentation.
  • Facilitation problem-solving, creating collaboration and consensus
  • Social media – posting, commenting, and sharing information online

  • Codes of conduct
  • Phone handling etiquette
  • Email etiquette (netiquette)
  • The art of conversation: verbal diplomacy
  • Action planning

  • Using Mind mapping –all event process-
  • Event logistics
  • Planning and managing formal or official conference, or social event
  • Checklist and documents
  • Liaising with the other side to agree on itineraries, agendas, and travel arrangements
  • Greeting guests and receiving lines, titles, and terms of address
  • Order of precedence, flags, anthems...etc.
  • Dining and seating
  • Giving and receiving gifts
  • Dealing and coordination with security and police officers
  • Handling confidential information
  • Celebration and media covering
  • Follow up and evaluation of events activities
  • Exercises
  • Enquiries, questioning

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